The system
Nine modules, arranged around the three moments that decide coverage.
Publicity is not one job. It is getting ready, going out, and proving what happened. Each module owns a piece of that and hands the next one something finished.
Getting to a story that holds up, and assets a reporter can use.
INTAKE
Profile intake
A structured interview instead of a blank brief. Twenty minutes, resumable, and it feeds everything downstream.
Produces: Approved source of truth
BLUEPRINT
Story and messaging
Boilerplate, pillars, and quotes you have signed off, versioned so nobody improvises later.
Produces: Locked narrative, v2
MATRIX
Market position
Where you sit against the field, built only from claims you can support.
Produces: Positioning map
Reaching the right desk with something worth opening.
PLACEMENTS
Guaranteed placements
Features, interviews, and appearances, tracked from brief through to the published link. Two a quarter on Access, more above it.
Produces: Delivered placements
MATRIX
Title map
Which title families fit your position, with the angle each one takes. Part of Market Position, and what we draw on when we pick a placement.
Produces: Families and angles
TARGETS
Your media CRM
Your own contacts and the pitches you send them. You build it, you keep it, and it exports as CSV whenever you want.
Produces: A list that stays yours
KITS
Press kit and page
One link holding assets, boilerplate, facts, and contacts, updated the moment you change something.
Produces: Live public page
Proving what happened, and what it was worth.
VISIBILITY
Coverage
Placements, sentiment, and reach tracked against the narrative you approved.
Produces: Coverage record
TRANSPARENCY
Work log
Every action by software or person, timestamped, in language you can read.
Produces: Full audit trail
INDEX
Authority
One hundred points across coverage, authority, proof, momentum, and presence, measured against your own record rather than a league table.
Produces: Authority out of 100
The intake and the messaging work happen here, in writing, at whatever hour suits you.
Style, accent, background, and type on the left. The page a reporter sees on the right.
Placements, reach, and tier, each one checked against the story you approved.
The work log and the index sit on the home screen, so nothing about the account is hidden from you.
The part most tools leave out: refusing to send.
Guardrails sit between a draft and an editor. If a claim has no source, if a number contradicts your own fact sheet, if an image has no rights note, the draft stops and a person is told why. That is the difference between fast and reckless.
- A figure with no source in your fact sheetHELD
- A superlative you cannot evidenceHELD
- An image with no rights noteHELD
- A claim that contradicts your locked boilerplateBLOCKED